- Certification Course
Social Media Marketing
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8
Core Modules
Global
What You'll Learn
Course Objectives
By the end of this course, you will be able to
- Understand the fundamentals of social media marketing and digital branding.
- Develop effective social media marketing strategies for businesses and personal brands.
- Create, optimize, and manage professional business accounts across major social media platforms.
- Understand platform algorithms and how they influence reach, engagement, and growth.
- Plan, create, and publish engaging social media content using industry best practices.
- Design professional static posts, carousels, stories, reels, shorts, and promotional graphics using Canva.
- Produce engaging short-form videos for social media using Canva.
- Manage Facebook, Instagram, TikTok, and YouTube marketing campaigns.
- Build brand awareness, grow audiences organically, and increase engagement.
- Understand audience targeting and content planning techniques.
- Analyze performance using platform analytics and insights.
- Apply AI tools to improve content creation, copywriting, and marketing workflows.
- Develop a complete content calendar and social media strategy.
- Build a professional portfolio and freelancing profile for global opportunities.
About This Course
Course Description
The Social Media Marketing course is a comprehensive 2-month professional training program designed for beginners, business owners, freelancers, marketers, content creators, and entrepreneurs who want to master social media marketing from basic concepts to advanced marketing strategies.
Students will learn how to build strong brand identities, create engaging content, understand platform algorithms, grow social media accounts organically, and manage marketing campaigns across Facebook, Instagram, TikTok, and YouTube.
The course also includes professional content creation using Canva, enabling students to design high-quality graphics, promotional materials, reels, shorts, presentations, and social media videos without requiring advanced graphic design skills.
With practical assignments, real-world projects, case studies, and portfolio development, students will graduate with the skills needed for employment, business growth, or freelancing.
- Social Media Marketing
Course Duration :
2 Months
Course Fees :
15K
Certification Aligned
- Certification Name: Social Media Marketing Professional Certificate
- Certification Name: Facebook Marketing Skills Certificate
- Certification Name: Canva Design Certificate
💼
Careers
Core Job Roles
- Social Media Manager
- Social Media Executive
- Content Creator
- Digital Marketing Executive
- YouTube Channel Manager
- Community Manager
🏢
Where You Can Work
Top Companies & Market Opportunities
You can work in:
- Marketing Agencies
- Advertising Agencies
- Digital Marketing Companies
- E-commerce Businesses
- Fashion Brands
- Educational Institutes
- Healthcare Organizations
- TikTok Creators
👥
Who can Join
Target Audience
This course is suitable for:
- Beginners
- Students
- Freelancers
- Entrepreneurs
- Business Owners
- Content Creators
- Marketing Professionals
- Graphic Designers
- Bloggers
What's Next
Future Career Paths & Advanced Specializations
After completing this course, learners can advance into:
- Performance Marketing
- Meta Ads
- Google Ads
- Search Engine Optimization (SEO)
- Content Marketing
- Email Marketing
- Influencer Marketing
- Affiliate Marketing
- Marketing Automation
- E-commerce Marketing
- AI-Powered Digital Marketing
- Digital Brand Management
- Marketing Analytics
📚 Course Modules
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Module 1: Introduction to Social Media Marketing & Branding
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Module 2: Facebook Marketing
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Module 3: Instagram Marketing
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Module 4: TikTok Marketing & YouTube Marketing
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Module 5: Canva Content Designing (Static Graphics)
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Module 6: Canva Video Editing & Content Creation
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Module 7: Content Strategy, AI Tools, Analytics & Growth
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Module 8: Portfolio Development, Freelancing & Final Capstone Project
📋 Prerequisites
- No prior marketing experience required
- Basic computer knowledge
- Basic internet and social media usage
- Creativity and willingness to learn
💻 Hardware & Software System Requirements
- Laptop/PC with Intel i3 (i5 Recommended)
- 4 GB RAM (8 GB recommended)
- 128 GB storage
- Windows / Linux / macOS
- Stable internet connection for accessing cloud services and online labs
- Latest web browser (Google Chrome or Microsoft Edge)
Course Details
Course Duration
2 months
Days
Tue-Thu-Sat
Timings
7:00 – 9:00 PM
Batch Type
Online / Class Room
Course Duration
2 months
Batch Type
Online
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